First Berlin Equity Research has published a research update on Media and Games Invest SE (ISIN: SE0018538068). Analyst Ellis Acklin reiterated his BUY rating and maintained his EUR 3.60 price target.

MGI reported record sales for the month of February underpinned by 25% OSG (organic sales growth). This comes on the heels of a strong uptick in the KPI to 16% in Q4 followed by 18% in January. MGI brass pointed out that the drivers behind the recent upswing were again visible in February: (1) increased ad budgets from customers; (2) new customer onboardings; and (3) rising demand for MGI’s AI-driven contextual data solutions as targeting identifiers continue to vanish. The performance is encouraging, considering that the OSG-needle had barely budged at ~1% in January-to-September period last year. We are Buy-rated on MGI with a €3.6 TP.