First Berlin Equity Research has published a research update on ad pepper media International N.V. (ISIN: NL0000238145). Analyst Dr. Karsten von Blumenthal reiterated his BUY rating and maintained his EUR 4.40 price target.

ad pepper media (APM) has published final H1 figures, which match preliminary numbers. H1 revenue declined 12% y/y to €11.8m and EBITDA fell from €2.3m to €-0.2m. The net result amounted to €-1.5m (H1/21: €1.0m). For Q3, the company expects revenue on par with Q2 (€5.9m) and slightly declining operating costs q/q. High inflation, low consumer confidence and a looming recession are a difficult market environment for the advertising sector. APM has initiated cost cuts to adjust to weaker advertising demand. These focus on the UK market (Webgains), where the revenue decline was particularly high (-23% y/y). We stick to our full-year forecast for the time being, but concede that visibility remains low, especially for the important Christmas quarter. An updated DCF model still yields a €4.40 price target. We reiterate our Buy recommendation.